Our commitment to core values and standards through Resolute Purpose and The Purpose Brief Editorial
Our Purpose
Resolute Purpose provides services that help strengthen civil society through strategic advisory to support purpose-driven organisations and responsible leadership.
We operate at an important intersection supporting organisations to align fundraising, strategy and stakeholder engagement with long-term public benefit with the ambition to help build greater trust.
The Purpose Brief is the home to values led writing which features blogs, essays and podcasts aimed at celebrating place, impact and the power of generosity through principled commentary, analysis and dialogue across sectors.
What We Mean by Social Good?
We define social good as the responsible pursuit of purpose-driven impact investment and philanthropy that enables charities and not-for-profit organisations to thrive. It covers the practice of fundraising and giving, broadly referred to as generosity and it celbrates connection and community.
We believe the creation of social good is no abstract thing but is grounded in:
- Strong governance and visible leaderships
- Ethical fundraising practice
- Accountability for public benefit
- Long-term impact over short-term optics
Our work aligns with the professional standards set out by the Fundraising Regulator and reflects the principles of the Charity Governance Code.
We believe trust is the foundation of civil society. Where money, influence and power intersect, clarity and scrutiny are essential.
We are not aligned to political parties but we do acknowledge positive work and may reflect on negative challenges and behaviours. We may examine systemic issues where they materially affect philanthropy, governance and social impact. Our position is principle-led and independent and we aim to convene experts who bring fresh thinking and introduce data informed reporting with trusted partners.
Our Core Commitments
Purpose First
Impact must be intentional, measurable and aligned to mission to make a difference.
Integrity in Practice
We promote good practice and are prepared to critique poor practice where it undermines trust.
Independence
Our analysis and advisory work are grounded in evidence and must be committed to making a difference.
Stewardship
Funds, influence and relationships must be handled with care and accountability.
People and Planet
Environmental responsibility, social equity and good governance are interdependent.
Respect for Community and Place
Lasting impact is rooted in local context and lived experience.
How We Operate
- We begin with listening.
- We avoid formulaic solutions.
- We encourage transparent reporting.
- We safeguard mission and reputation in all engagements.
- We maintain editorial independence in The Purpose Brief.
Our Ethos
We believe individuals and institutions have the capacity to shape the future through the sharing of knowledge, rigorous insight and the quest to create new opportunities.
Social good is now active. It requires sound judgement and courage to tackle some of the biggest challenges we face today.