The Purpose Brief

What does a cult noughties film comedy teach us about power, identity and the very human need to belong? “On wednesdays we wear pink.” Few instructions in modern cinema have been delivered with such absolute authority and have outlasted their era. When Mean Girls arrived in cinemas in 2004, it

What does a cult noughties film comedy teach us about power, identity and the very human need to belong? “On wednesdays we wear pink.” Few instructions in modern cinema have been delivered with such absolute authority and have outlasted their era. When Mean Girls arrived in cinemas in 2004, it